No FX charges. No surprise overages. Cancel any time. Save 20% with annual billing.
Try the audit + free tools. No card required.
For one site, weekly audits, IndexNow auto-submission.
Citation tracking across all 4 engines. Daily audits. Unlimited history.
Multi-tenant, white-label, full API + webhooks.
All UK customers: prices are exclusive of VAT (20% added at checkout). EU B2B: reverse-charge applied with valid VAT number. Non-EU: no VAT.
| Feature | Free | Solo | Pro | Agency |
|---|---|---|---|---|
| Public free audits | Unlimited | Unlimited | Unlimited | Unlimited |
| Monitored sites | 1 | 5 | 25 | 100 |
| Audit history | 6 months | 12 months | Unlimited | Unlimited |
| Audit frequency | Monthly | Weekly | Daily | Daily |
| Multi-page deep audit | – | – | ||
| AI crawler analytics | Last 30 days | Full | Full | Full |
| llms.txt generation | ||||
| llms.txt subdomain hosting | – | |||
| Schema generator (Org/Article) | ||||
| Schema generator (FAQ/Product/HowTo) | Limited | |||
| FAQ AI generation (Claude) | 3/mo | 50/mo | Unlimited | Unlimited |
| IndexNow submission | Manual | Auto | Auto | Auto |
| Bing Webmaster API | – | |||
| Citation tracking prompts | – | – | 5 x 4 engines | 25 x 4 engines |
| Competitor benchmarking | – | – | 3 | 10 |
| Branded PDF reports | – | – | White-label | |
| Sub-accounts | – | – | – | 10 |
| API access | – | – | Read-only | Full |
| Webhooks | – | – | – | |
| Email + Slack alerts | Basic | |||
| Priority support | – | – | – | |
| Cloudflare Worker installer | – | – | – |
No. Solo and Pro give you 14 days free with no card. We email two days before the trial ends so you can pick a plan or walk away. Agency starts with a demo call instead because we set up sub-accounts and white-label assets manually.
Self-serve from your billing dashboard. Monthly plans end at your next renewal. Annual plans get a prorated refund within 30 days of purchase, no refund after. Every paid plan also has a 14-day no-questions money-back guarantee on top.
Yes - up or down at any time. Upgrades prorate immediately, downgrades take effect at next renewal. Your audit history, monitored sites, citation prompts and integrations all carry over; we just enforce the new tier's limits.
All prices on this page are net (ex-VAT). UK customers pay 20% standard VAT at checkout, handled by Stripe Tax. EU B2B customers with a valid VAT number get reverse-charge automatically. Non-UK, non-EU customers pay the listed price with no VAT added. Every invoice is HMRC-compliant and MTD-ready.
Yes. Registered UK charities get 50% off any tier; verified .ac.uk + .edu staff and students get Solo for free. Open-source maintainers (project with 100+ GitHub stars) get Pro for free for their project's domain. Drop us an email with proof and we'll set it up.
Things we deliberately don't sell: bot traffic, fake citations, paid placements, "guaranteed" rankings. The whole product is open methodology - if a competitor promises citations on demand, they're either lying or astroturfing. We move the technical signals; the engines decide what to cite.
Run a free audit on your site first. No signup, no card. The score will tell you whether you need Solo or Pro.
Run a free audit